@article{Koleva_2022, title={EFFECTIVENESS OF STRATEGY IMPLEMENTATION APPROACHES IN GERMAN MULTINATIONAL COMPANIES IN THE SOFTWARE INDUSTRY: A CASE STUDY OF SAP SE}, url={http://gbis.ch/index.php/gbis/article/view/75}, abstractNote={<p>Various approaches to aiding multinational companies (MNCs) in the strategyimplementation process have been suggested. However, MNCs in the software industry, such<br>as the German company SAP SE, operate in a diverse, dynamic, and challenging environment<br>that can make effective strategy implementation difficult. This study aims to determine which<br>of several strategy-implementation methods is most effective for SAP SE: the commander<br>approach, the organizational-change approach, the collaborative approach, or the cultural<br>approach. The researcher addresses the research questions using qualitative research based on<br>a descriptive research design, collecting primary data from the top managers in SAP SE. A<br>total of 58 participants engaged in the study’s structured questionnaire (n = 51) and interview<br>(n = 7). While the collaborative approach to strategy implementation is dominant, this<br>research shows significant differences in effectiveness between the collaborative approach<br>and both the commander approach (P = 0.022) and the organizational-change approach (P =<br>0.035). Likewise, differences in effectiveness exist between the cultural approach and the<br>commander approach (P = 0.024). This study also describes various challenges in using the<br>highlighted strategy-implementation tactics, suggesting through its outcome that a combined<br>approach best enables managers to address difficulties as they arise. This study suggests that<br>managers of MNCs in the software industry consider adopting a collaborative approach as a<br>means of creating synergy across units and locations. A combined approach could also<br>address the challenges faced during strategy implementation.</p>}, journal={Global journal of Business and Integral Security}, author={Koleva, Stela}, year={2022}, month={Apr.} }