ATHANASIOU, A. “FROM DR. MEDICUS RATIONALIS TO BRAND RESONANCE: A FRAMEWORK FOR EMOTIONAL BRANDING IN PHARMACEUTICAL MARKETING. Global journal of Business and Integral Security, [S. l.], v. 9, n. 1, 2026. Disponível em: http://gbis.ch/index.php/gbis/article/view/1027. Acesso em: 22 sep. 2026.