TY - JOUR AU - Jhangiani, Avinash Gautam PY - 2022/06/15 Y2 - 2024/03/29 TI - HOW PLAY FOSTERS CO-CREATION FOR DESIGN-LED INNOVATION JF - Global journal of Business and Integral Security JA - GBIS VL - IS - SE - Thesis DO - UR - https://gbis.ch/index.php/gbis/article/view/86 SP - AB - <p>To navigate the increasingly uncertain business environment, human-centric design and<br>innovation is becoming a necessity. The ability to think creatively and come up with new<br>solutions is needed to thrive in the future. This requires a shift of mindset from scalable<br>efficiency of the industrial age to sustainable creativity of the digital age for corporate<br>India. While change is hard, it need not be painful. What if there was a more intrinsically<br>motivating and nourishing way to deal with change? This thesis explores the potential of<br>play as a catalyst of co-creation for design-led innovation in organizations struggling to<br>accelerate transformation. First, through the qualitative, interpretative research method,<br>the practical implications of infusing play into work for serious organizational outcomes<br>are discussed using four single case studies that cover empathy, vulnerability, divergent<br>thinking, and creative agility – four integral skills for managers and leaders to<br>rehumanize business, build creative confidence and accelerate change using the human-<br>vi<br>centric design process. Second, through the cross-case content analysis, this paper<br>quantitatively identifies key micro-behavioral patterns discovered in the co-creation of<br>play-enabled, design-led innovative solutions from six case studies, that result in building<br>design thinking mindsets. Lastly, the within-case and cross-case analysis are compiled<br>and structured to build a conceptual model of skills, behaviors and mindsets resulting<br>from play-infused co-creation, and key implications are provided for organizations<br>struggling to shift mindset and accelerate innovation in the post-pandemic world.</p> ER -