FRANCIS, S.; PROVODNIKOVA, D. A. Identify Consumer Brand Affinity During Point of Purchase Using SEM to Aid Business Growth. Global journal of Business and Integral Security, [S. l.], v. 7, n. 3, 2024. Disponível em: https://gbis.ch/index.php/gbis/article/view/605. Acesso em: 1 aug. 2025.