Global journal of Business and Integral Security

Extending Leadership behavior & Strategic skills for managers to handle Business Continuity and Disaster Management in Small and Medium Sized Enterprises (SMEs)

2025-06-05T14:06:01+00:00

The increasing complexity of modern business environments demands the enhancement of leadership behavior and strategic skills among managers, particularly in Small and Medium-Sized Enterprises (SMEs), to effectively handle business continuity and
disaster management. SMEs are highly vulnerable to disruptions, making proactive leadership and robust strategies critical for resilience and sustainability.
Purpose/Objective
This study explores how extending leadership behavior and strategic decision-making skills equips managers to address challenges related to business continuity and disaster management in SMEs. The study aims to provide actionable insights for SME managers, policymakers, and industry stakeholders to build organizational resilience.
Methodology/Approach
Using a mixed-methods approach, this study combines a comprehensive review of literature, case studies, and insights from expert interviews. It examines key leadership behaviors, strategic planning frameworks, and best practices in disaster management tailored to the SME context.
Findings/Results
The findings indicate that adaptive leadership, effective communication, and scenariobased strategic planning significantly enhance SMEs' capacity to navigate crises. Barriers such as limited resources, insufficient training, and lack of disaster
preparedness plans were identified, alongside opportunities for leveraging technology, collaboration, and innovation to strengthen continuity practices.
Significance/Implications
This study underscores the pivotal role of leadership in fostering a culture of preparedness and resilience within SMEs. By adopting targeted strategies, managers can enhance operational stability, safeguard assets, and ensure long-term sustainability even in the face of disruptions.
Conclusions
The research highlights that extending leadership and strategic capabilities is essential for mitigating risks and ensuring business continuity in SMEs. A proactive and well-equipped leadership approach can drive resilience, minimize disruptions, and support
sustainable growth.
Limitations
The study focuses on SMEs within specific industries and geographic regions, which may limit the generalizability of the findings. Further research is needed to explore cross-sectoral and global perspectives.
Recommendations/Future Research
Future studies should investigate the integration of emerging technologies like AI and data analytics into disaster management frameworks for SMEs. Longitudinal research on leadership development and its impact on organizational resilience can provide
deeper insights into sustaining continuity under dynamic conditions.

Effective Strategies to Enhance Social Media Marketing

2025-06-05T13:59:51+00:00

Despite the positive impacts of social media marketing on organizations, some researchers have reported that ineffective use of social media may expose organizations to losses both financial and data. The purpose of this study was to understand the effective and ineffective social media marketing strategies that may improve business and organizational performance but also lead to business failure. A qualitative explanatory single case study design was used in this study. Data was collected through interviews with a sample of seven business leaders. The study results addressed the research problem by identifying different strategies that can be used by leaders to prevent business failure and improve organizational performance, including social media influencer partnerships, sharing timely and exciting content, storytelling about the experience with services or products, and utilizing video content, as well as promoting relevant, highquality content to help businesses access a wider audience. The findings can help leaders and organizations understand effective strategies to prevent business failures. Business policymakers can use the current findings to develop effective policies to promote social media marketing and enhance business performance. Future research may replicate this study using quantitative methods and a larger sample size to examine the relationship between influencer partnerships and business performance.

Interprofessional Learning Dynamics: Characteristic Features Affecting Healthcare Management in Southeastern Nigeria

2025-06-05T13:56:41+00:00

Background
Healthcare professionals in clinical settings work in teams that require interprofessional collaboration that hinges on interprofessional learning. Assessment of characteristic features of interprofessional learning affecting healthcare management in South-Eastern Nigeria is of high essence for effective patient management.
Methods
The research design was a prospective cross-sectional descriptive study. It was conducted at Federal Medical Centres and the Teaching Hospitals in various healthcare departments located in Southeastern Nigeria. 386 practicing healthcare professionals were enlisted for the study using a validated questionnaire ‘Interprofessional Learning Dynamic Scale’. The questionnaire contains socio-economic status, interprofessional learning features, healthcare professionals’ relationship, readiness, knowledge, attitude and perception, towards interprofessional learning. The researchers collected data through simple random sampling,
analysed descriptively using frequency tables, spearman’s rank correlation, one way analysis of variance and Tukey-kramer post honesty significant differences for comparison at 0.05 level of significance.
Results
Majority (61.7%) aged between 20-29 years and 57.3% of the total respondents were female. Gender had positive significant relation with teamwork (rs=0.112; p=0.028), and conflict resolution. Participants discipline had negative significant relation with teamwork (rs= -0.129; p=0.012), conflict resolution, communication and prejudice. Previous interprofessional learning showed positive significant relation with radiographers’ ability to communicate effectively, resolve conflict issues, accommodate others and in collaboration. The majority (51.3%) felt that patient management were not discussed adequately between healthcare practitioners. Ignorance among respondents towards having prejudice about other professionals and inappropriate patient referral was noted. There was noted significant difference (p=0.000) among disciplines with radiographers having better intra-relationship among themselves. Majority (72.5%) had previous experience of IPL and affirmed to had benefited from having radiographers on an interdisciplinary team.
Discussion and Conclusion
There were observed differences in accommodation, teamwork, value, prejudice, communication, and knowledge among healthcare professions while intra-disciplinary relationships were of good positive team dynamics. Institutions should ponder on possible ways to offer healthcare practitioners adequate interprofessional training needs as IPL knowledge is transferable in clinical practice. Interprofessional learning could provide answers to the differences in interdisciplinary practice that could create a path towards socialization, breaching the silos of diverse professional stereotypes.

Integrating Sustainability Metrics into DevSecOps: A Risk-Based Framework for Green Software Development

2025-06-05T13:52:50+00:00

Software development and IT operations often contribute to environmental impact in ways that are frequently overlooked. As industries move toward sustainability, integrating green computing into DevSecOps workflows becomes essential. However,
existing approaches lack structured methods to measure and mitigate environmental effects within software development, deployment, and management.
This study introduces two structured frameworks that embed sustainability metrics and risk evaluation within DevSecOps, helping organizations lower energy consumption, improve resource efficiency, and maintain security without compromising agility. A mixed-methods research design was employed, incorporating both qualitative interviews and quantitative surveys to identify and assess sustainability indicators in DevSecOps adoption.
The findings indicate a widespread awareness of green computing, yet a lack of standardized methodologies across software firms, including developer organizations and system integrators. By addressing this gap, the study provides actionable strategies for embedding sustainability into continuous integration, testing, and deployment processes.
By bridging theoretical research with industry applications, this work equips organizations with measurable tools to align software engineering practices with sustainability goals. Ultimately, it advances academic discourse while offering practical insights for companies integrating environmental responsibility into DevSecOps.
Keywords: DevSecOps, Green Computing, Sustainability, Software Development, Environmental Metrics, Framework Integration

Personal and Social Factors of Motivation Across the Performance of Women Entrepreneurs in Israel

2025-06-05T13:49:49+00:00

Despite the growing startup scene in Israel, women still face substantial obstacles when it comes to entrepreneurship. Even if Israel's rate of female entrepreneurship is higher than that of other nations, there is still a significant gap in terms of funding, connections, and government assistance initiatives targeted at small and medium-sized female businesses. A specific problem
with female entrepreneurs in Israel concerns the lack of personal and social motivation factors that influence their business performance, as well as the lack of documented linkages between personal, social, and economic expansion. The purpose of this qualitative study was to achieve a deeper understanding of how motivation factors contribute to business performance; in the
context of small-sized enterprises owned by women entrepreneurs, and how women entrepreneurs in Israel operate their enterprises while balancing responsibilities and commitments. The study used a qualitative methodology to assess the complex factors influencing the entrepreneurial journey of 20 female entrepreneurs, based on the semi-structured interviews. The study findings clearly indicated that entrepreneurial high performance is deeply tied to factors such as strong relationships and support systems, empowerment through autonomy, personal growth, the desire for financial security, and gender identity. These findings
revealed the importance of holistic strategies for work-life harmony, including effective time management, adopting digital tools, and fostering professional networks. Flexible scheduling and family support emerged as pivotal in enabling these women to sustain their entrepreneurial endeavors while meeting personal obligations. This study contributed to the theoretical understanding of women’s entrepreneurship by offering an integrated perspective on personal and social motivation factors. The findings were compared with secondary data and offered practical implications for policymakers, corporate leaders, and educators, to design programs and initiatives that empower female entrepreneurs. Future research can validate the findings of this study using larger sample sizes and may examine deeply the moderating effect of a social mission on the relationships identified in this study.
Keywords: motivational factors, female entrepreneurs, business performance, Israel

The Effects of Social Media on Consumer Buying Behavior Among Adolescents in Hawaii

2025-06-05T13:46:21+00:00

Social media platforms have significantly improved communication, interaction and obtaining information, and massive popularity (Daniels et al., 2021). Adolescents have contributed to making social media a daily routine and socialization. Marketers have become aware of the possibility of impacting purchasing habits of this demographic because of their changing behavior. The main objective of this research is to investigate how the use of social media affects the purchasing patterns and choices of adolescents residing in Hawaii.
There are multiple reasons why examining the correlation between social media and the actions of young consumers is tremendously significant (Dedoncker & McLean, 2022).
First, teenagers constitute a crucial group of customers with distinctive requirements, likings, and buying behavior (He, 2022). Marketers and businesses operating in Hawaii can gain valuable insights by comprehending the impact of social media on individuals' decisionmaking processes. Additionally, Hawaii presents a unique environment, characterized by its singular cultural background and geographic remoteness, that lends itself to analyzing how social media influences consumer actions among a particular populace (Nofal et al., 2020).
This study aims to enhance understanding of marketing and social media disciplines. At the same time, we intend to aid the local community by delivering practical recommendations for enterprises based in Hawaii.

Artificial Human Resource in MSME

2025-06-05T13:42:51+00:00

This dissertation explores the adoption, challenges, and benefits of artificial intelligence (AI)-powered Human Resource Management (HRM) tools within India's Micro, Small, and Medium Enterprises (MSMEs). Critical economic contributors, MSMEs
face significant HR challenges due to limited resources, informal HR practices, and constrained technological adoption. AI-powered HRM tools present a promising solution to these challenges by automating processes, enhancing decision-making, and improving employee engagement. This study investigates these tools' acceptance levels, limitations, and advantages among MSME business owners and employees while addressing demographic and organizational influences.
A mixed-methods research design was employed, combining quantitative data from a survey of 200 respondents and qualitative insights from focus groups. Quantitative findings reveal high acceptance levels, with over 70% of participants rating AI tools
positively for their ease of use, efficiency, and recruitment capabilities. These tools demonstrated strong potential in enhancing recruitment efficiency, delivering personalized training programs, improving decision-making with predictive analytics, and reducing operational costs.
However, the study identified critical limitations, including technical challenges, cost barriers, skill gaps, and privacy concerns. These barriers were more pronounced in micro and small enterprises, where resource constraints were most significant. Correlation analysis revealed interdependencies between these limitations, underscoring the need for holistic solutions such as cost-effective pricing models, targeted training programs, and robust data security measures.
The findings emphasize the demographic trends in AI adoption, with younger professionals (aged 26-35) and employees in smaller enterprises showing the highest engagement. The study concludes that while AI-powered HRM tools offer transformative
potential for MSMEs, addressing adoption barriers is essential for their widespread and practical use. By leveraging these tools strategically, MSMEs can enhance operational efficiency, workforce management, and long-term sustainability. This research provides valuable recommendations and lays a foundation for future studies exploring the integration of AI in HRM practices for MSMEs.

Systematic Assessment of Climate Risk and Sustainability-Related Disclosure Standards

2025-06-05T13:39:26+00:00

Sustainability reporting is evolving significantly in light of growing climate change concerns. The research examines sustainability-related disclosure across major frameworks and standards and their usage by stakeholders, including disclosing companies, regulators, investors, and assurance providers. The research evaluates the alignment and effectiveness of major reporting frameworks across dimensions of size, emission level of sectors, and the market context and identifies the
theoretical motivations.
The research utilizes a mixed-methods approach that includes quantitative analysis, surveys, statistical analysis, and interviews. The approaches include content analysis of reporting frameworks, analysis of sustainability reports from various sectors, surveys, and in-depth interviews with key stakeholders.
The research identifies two primary themes for sustainability disclosure. The first theme, referred to as the sustainability theme, focuses on the companies’ sustainability practices consisting of environmental, social, and governance (ESG) areas, and the Global Reporting Initiative (GRI) is based on this theme. The second theme, referred to as the climate theme, focuses on the impact of climate-related changes on the financials of firms, and the International Financial Reporting System (IFRS) S2 is based on this theme. There is very little overlap between the two themes, although there are ongoing efforts to make these reporting frameworks and standards interoperable. While ISSB creates a global baseline, ISSB emphasizes financial materiality and climate risk disclosures, which makes this popular among investors. GRI focuses on broader sustainability materiality relevant to multiple
stakeholders.
The research concludes that metrics and targets are comparable within a sector. However, the requirements related to governance, strategy, and risk management and the interconnectedness of the four pillars under ISSB lack clarity and comparability. The assurance mechanism requires robustness except for the metrics and targets pillar and linkages to sustainable finance. The research concludes that size, sector, and market context have a clear impact on the maturity of disclosures and assurance-related practices.
In terms of theoretical and practical implications, this research contributes to legitimacy and stakeholder theory by demonstrating regulatory pressure and stakeholder expectations driving framework adoption.
The research highlights ongoing challenges in framework harmonization and concludes that sustainability-related disclosures still require a clear definition and measurement to achieve the required objectives.
Keywords: sustainability, sustainability reporting, sustainability framework, climate risk, physical risk, transition risk, sustainability reporting standards, materiality assessment, sustainability assurance.

Optimizing Aviation MRO Content Marketing: A Case Study Using GPT-4 and AviationGPT for Content Generation

2025-06-05T13:19:53+00:00

This thesis is an attempt to investigate how “GPT4” and “AviationGPT” as generative artificial intelligence models are applied in the development of B2B marketing content for the maintenance, repair and overhaul in the aviation industry. As a result of
the increasing use of digital content marketing and the revolutionary effects of artificial intelligence known as AI, this research fills a significant gap in understanding how AIpowered tools can enhance content development without undermining the role of creativity and contextual knowledge of humans. A mixed methods approach to analysis is applied in this study, and two case studies are central to the research. In the first case study, GPT4 is evaluated for its ability to come up with new and relevant content ideas for the MRO industry based on trends, industry relevance and the right type of content.
The second case study compares three groups of content: AI-generated content, humangenerated content, and AI-enhanced-human-generated content (using AviationGPT) in terms of readability, engagement, clarity, and strategic alignment. The results indicate that the AI-generated/enhanced content always outperformed the human-written content in terms of accuracy, time management, and user interaction. The statistical analyses, including ANOVA and Tukey’s HSD, showed that there are substantial differences in the performance of the approaches, which support the concept of a cooperative framework.
This study proposed a human-AI integration model that leverages the quick, scalable, and accurate analytical capabilities of AI in conjunction with human talent and emotional intelligence to improve content development. This research can be useful for scholars, content developers, and markers in the aviation MRO industry. It provides a how-to guide for the effective integration of AI in marketing strategies while also ensuring that the resulting content is compliant with industry regulations. The compatibility of this study between the strengths of AI and humans increases the growth of B2B content marketing and its prospect for growth in other content-related businesses. It also addresses ethical issues such as equity, privacy, labor conditions and social impact to
ensure that the AI for change is used conveniently in a sustainable and responsible way.

Understanding Shared Services in SAP S/4HANA AMS: Insights from Indian IT Service Providers Through a Mixed Methods Study

2025-06-05T13:16:59+00:00

This study explores the shared services model within SAP S/4HANA Application Management Services (AMS), focusing on Indian IT service providers. Leveraging a mixed-methods approach, the research integrates qualitative insights from semi-structured interviews and focus groups with quantitative data from a structured survey. The research objectives include understanding shared services in SAP AMS, examining factors influencing productivity and efficiency and exploring the impact of emerging technologies on shared services models.
The study identifies eight themes in a bid to articulate the shared services model as being practiced in SAP AMS. Key findings highlight the transformation of shared services from cost-centric models to strategic enablers aided by customer, geographic and
organisational maturity.
Twelve themes emerge as significant influencers of productivity, including workload balancing, knowledge accessibility, supportive leadership, and AI-driven ITSM tools. Quantitative data corroborates the qualitative insights, revealing trends in workload distribution, consultant preferences, and the impact of mentorship and recognition programs.
The study also uncovers nine themes shaping the future of SAP AMS, emphasizing the transformative role of AI in redefining shared services, enabling predictive insights and personalized support. However, it necessitates the evolution of workforce skills and triggers the emergence of hybrid roles, and automation-resilient skills.
This research contributes to the theoretical and practical understanding of shared services in SAP AMS by offering actionable recommendations for practitioners. The findings aim to guide IT leaders in optimizing shared services for scalability, efficiency,
and alignment with emerging trends.