Global journal of Business and Integral Security

Navigating Global Challenges: An Interdisciplinary Framework

Sucharita Rastogi — 2025-01-28

As the space race gets intensified, each nation is all out to prove yet another galaxy at some million light years away from our planet & are attempting to be the numero uno in building landing stations at far ends of the luminescent heavenly bodies, while completely being oblivious of the scary fact that the ONLY liveable planet is on the verge of being uninhabitable. The reason being the looming large global challenges across the globe are completely ignored. The fetch able solution that can be fathomed by minimalistic grey cells in human mind is the eradication of the pygmy minds so that future generations can still see the shimmering ocean waves, feel the zephyr & experience the sunsets. For this, we need to pick up the mightiest weapon in our arsenal and that is interdisciplinary education by incorporating global challenges in academic core curriculum to envisage sustainable trans-institutional solutions.
Keywords: Pigmy minds, interdisciplinary education, global curriculum &transinstitutional solutions.

Interdisciplinary Approach to Digital Content Marketing

Elham Biglar — 2025-01-21

This study examines the impact of an interdisciplinary approach to marketing content creation, integrating elements of art, philosophy, psychology, technology, and science to enhance audience engagement and create emotionally and intellectually resonant content. By combining creative storytelling with philosophical insights, visual artistry, and data-driven methodologies, this approach enables marketers to develop personalized messages that appeal across cultural, historical, and psychological contexts. In an era where branding and strategy are key to market differentiation, the research highlights how companies can position themselves as thought leaders and foster deeper consumer relationships through such innovative, multifaceted techniques. The findings offer practical guidance for leveraging this interdisciplinary framework to build strong brand identities and engage diverse audiences effectively.
Keywords: Art and Philosophy in Marketing, Storytelling in Marketing, Content Creation, Consumer Psychology, Thought Leadership, Sociological Insights in Marketing

Trends and Future Perspectives in Business Intelligence

Romana Stojanovic — 2025-01-20

Some of the global companies leverage Business Intelligence (BI) trends daily in their strategies and operations, in order to improve their business. With a unique approach to the topic, this research helped to fill the existing literature gap by giving a comprehensive research on BI and its trends. Research succeeded to provide a descriptive analysis of BI trends and identified some of the future perspectives in Business Intelligence. The observation of multiple global-sized companies helped to understand the importance of data for large organizations, and also led to the creation of comparative analysis of BI trends showing exactly how specific companies leverage specific trends for the their benefit. The most prominent trend leveraged by large companies seems to be Big Data due to immense amounts of data available nowadays. Also evidently, with that amount of data, AI is becoming crucial and inevitable part of Business Intelligence. In conclusion, new technologies are developing daily and the advancements in that area have great impact on Business Intelligence and will continue to influence future perspectives of BI trends. Further research should address new emerging trends and their challenges. In addition, further research on this topic is recommended, but should be adapted to companies of different sizes (small and/or medium).

Impact of User Experience Using Generative AI in Software Development Life Cycle

Sowmya Dhandapani — 2025-01-20

In the recent days, Generative Artificial intelligence is revolutionizing the way creativity is perceived. It helps in expanding the horizons of generating new content through self-learning algorithms. While the leverage of Generative AI is already being widely explored for creation of documents, pictures, videos and audio content, this research is to evaluate its impact in the software development. The intended research was to understand the current user experience models in the software development, learn the impact of Gen AI on the user experience developers and designers. Based on the exploration, the research provides a model through which Gen AI can be smoothly integrated with User Experience Development. This helped in bringing together the three areas of Generative AI, User Experience and Software Development together to provide a positive impact for the business as well as the technology team. The research involved understanding the current industry practices, and readiness for new technology through a survey. Based on the responses of the survey, a new model was proposed on how the integration of Gen AI and User Experience can be achieved in the software development lifecycle. This model was validated with case studies to confirm if aligns with the expected output.

Impact of InsurTech in Reducing the Out-of-Pocket Expenses (OOPE) in Indian Healthcare

Venkatraman Kumar — 2025-01-20

Out-Of-Pocket-Expenses (OOPE) in healthcare refers to the costs that individual must pay directly for medical services or treatments either due to no insurance coverage or due to policy exclusion / rejection by the Health Insurance company. In India, OOPE is known to be the topmost in the world-wide; Low health Insurance penetration, high claim rejection and insufficient cover are top points for high out of income health expenses. InsurTech in Healthcare refers to the use of Digital Transformation across Payer operations, Provider operations & Member interactions to improve health insurance awareness, enhance member experience & reduce cost. The current gap in the existing literature is there is no drilldown to identify the critical factors that has high impact on Out-Of-Pocket-Expenses (OOPE) and how InsurTech can help address those factors. Through this study I would like to identify the critical factors responsible for Out-Of-Pocket Expenses & highlight how InsurTech can help bridge the gap between each stakeholder in the Indian healthcare value chain - Health Insurance Payer, Healthcare Provider & Members to create an ecosystem that can minimize the Out-Of-Pocket Expenses.

Role of Human Capital in Digitalised & Sustainability-Oriented Supply Chains

Chandan Shirbhayye — 2025-01-20

Research Purpose: The objective of this study is to investigate the relationship between supply chains, human capital management, and to show how human capital management functions in supply chains that are digital and sustainability focused. It aims to understand how digital transformation in supply chains is influenced by human capital and how this digitalization can contribute to or hinder sustainability efforts.
Methodology: This study was based on a mixed method (Including both qualitative and quantitative data collection) approach. For the purpose of quantitative data collection, primary data collection technique was used, including a questionnaire survey of 330 respondents. On the other hand, the qualitative data was collected through existing literatures, books, journal articles etc. Collected quantitative data was analysed using SPSS (Statistical Packages for Social Sciences) software, employing various statistical techniques such as correlation and regression.
Results: The findings indicated that human capital plays a critical role in the successful integration of digital technologies within supply chains. Digital literacy and employee engagement were found to be significant factors in enhancing digitalization efforts, leading to improved supply chain efficiency and resilience. Additionally, the study revealed that digitalization and sustainability are increasingly interconnected, with digital tools offering both opportunities for more sustainable operations and challenges, such as increased energy consumption.
Conclusions: The study establishes that digitisation of supply chain requires and unlocks competitive advantage and sustainability when supported by robust human capital management. This is because every industry has factors that define it and makes it different from the others, which requires industry-specific solutions to the problems of digitalization and sustainability. Companies that invest time in the continuous education of their employees and align themselves to needs of the sector to be in are well placed in achieving sectoral competitive advantages and environmental objectives. The study also underlines the necessity of continuing the further research of human capital, digitalization, and sustainability concerns in supply chain relationships, particularly, considering the development of new technologies and customers’ changing preferences.
Keywords: Supply chain, human capital, human capital management, sustainability, digital transformation, digitalization, digital literacy, employee engagement.

Why Products Fail and How AI Can Intervene

Ambrish Choudhary — 2025-01-20

Product failures can lead to serious financial losses and damage a company’s reputation. This thesis explores the reasons behind these failures and how artificial intelligence (AI) can help identify and prevent issues before they escalate. Through case studies and industry analysis, the research pinpoints key factors that contribute to product failures, such as inadequate market research, poor design, and bad timing. It also shows how AI can effectively handle these challenges.
The findings of the study suggest that using predictive analytics early in market research and design can significantly improve a product's chances of success. This thesis offers advice for companies on integrating AI into their product development life cycle. This thesis highlights the importance of real-time data analysis, choosing the right models, and taking a systematic approach to implementation. By highlighting how AI can lower product failure rates and promote sustainable growth, this study adds valuable insights to both academic research and real-world business strategies.

Impact of Leadership Approach on Employee Motivation in Multi-Cultural IT Companies

Kiran Mayee Dhavala — 2025-01-20

Annually, various organizations publish rankings of top employers, and corporations strive to be included in these lists. Employees seek positions at such companies, while executives aim to manage their organizations effectively, prioritizing worker contentment. The IT industry has experienced substantial expansion in recent years. In this environment, comprehending how leadership influences employee job satisfaction is vital for organizational achievement. This investigation examines the connection between leadership approaches and job contentment in small North American IT firms with international operations.
The research employs a hybrid methodology, utilizing both surveys and interviews to collect data from employees in these companies. Quantitative survey analysis will determine the frequency of various leadership styles, while qualitative interviews will provide detailed insights into their effects on job satisfaction. The study has three aims: to examine prevalent leadership methods in small North American IT businesses with global reach, assess how these approaches impact job satisfaction, and identify leadership qualities that significantly boost employee contentment in a global setting.
The research outcomes are anticipated to offer practical guidance for leaders of small IT enterprises seeking to implement effective leadership strategies that enhance job satisfaction on a global scale. Additionally, the study will contribute to the existing knowledge base on leadership and job satisfaction in the IT sector, providing direction for improving organizational efficacy and employee well-being. Ultimately, this research underscores the significance of effective leadership in small IT businesses with international operations, emphasizing job satisfaction as a crucial factor for success in today's competitive IT landscape.

Perceived Healthcare Service Quality and Brand Image on Patients' Loyalty in Zambia

Vimal Somaiya — 2025-01-20

The Zambian government encounters significant challenges in providing beneficial health care services to its citizens. Over the years, Zambia has implemented policies as part of an ambitious effort to decentralize the health system in order to solve this societal issue. The National Health Policy, in particular, aims to provide equitable access to high-quality, reasonably priced healthcare as close to the family as feasible. Consequently, the required actions are being taken to guarantee that Zambia's healthcare system is of higher quality. The purpose of this study is to ascertain how patient loyalty, brand image, and patient happiness are impacted by the quality of services provided at health institutions in Zambia. The research outcomes of this study give insights on how best the healthcare industry can be improved in order to ensure patient satisfaction and quality healthcare service. This study on healthcare service quality in Zambia focuses on important aspects influencing patient choice and satisfaction. The findings emphasize the importance of a patient-centered strategy that prioritizes not just clinical knowledge but also clear communication, polite interactions, and cultural sensitivity. A favorable brand reputation based on previous positive experiences emerged as a crucial criterion for patients, stressing the importance of healthcare facilities investing in building trust and consistently offering high-quality care. Findings reveal a strong correlation between healthcare service quality and the factors of patient satisfaction, brand image, and patient loyalty. Patients prioritize factors that contribute to a positive healthcare experience, including courteous and attentive medical personnel, efficient service delivery, effective treatment, a clean and hygienic environment, and access to modern technology. Using qualitative analyses, key issues affecting the provision of good healthcare in Zambia are identified in this study, including rising medical costs that burden patients and may delay or prevent them from seeking necessary care, and disparities in access, particularly in rural areas, which create geographic barriers to healthcare services. Also, this study recommends that successful training programs can enhance staff abilities in communication, service delivery, and treatment effectiveness. Building a patient-centered healthcare system in Zambia requires a focus on continuous improvement and frequent feedback. Policymakers can consider a multifaceted strategy to improve affordability, with public-private partnerships being particularly effective for funding critical infrastructure development projects, such as new clinics or upgraded communication networks in remote locations. However, the research reveals significant obstacles that keep Zambia's healthcare system from reaching its full potential. Rising medical costs, unequal access to care, and a scarcity of qualified personnel are all important barriers to providing equitable healthcare to all Zambians.

How Acquisition Entrepreneurs Influence the Sustainable Consolidation of Small to Medium-Sized Businesses and Economic Growth

Leon Burks Jr — 2025-01-20

This research investigates the influence of acquisition entrepreneurship on the sustainable consolidation of small- to medium-sized businesses and broader economic growth. Focusing on Acquisition Entrepreneurship (AE) and Entrepreneurship Through
Acquisition (ETA), the study explores the evolving landscape of these entrepreneurial pathways. A qualitative methodology is employed, including an extensive literature review, in-depth case studies, and thematic analysis, to provide a comprehensive understanding of AE and ETA.
The research begins by defining AE/ETA and highlighting their strategic advantages over traditional startup approaches. Subsequent chapters examine the sustainability of industry-specific mergers and acquisitions, emphasizing their role in maintaining business continuity and economic stability. Generational dynamics in business ownership are also analyzed, particularly the transition of businesses from Baby Boomers to Millennials, assessing the community and economic impacts of these shifts.
The methodology section outlines the qualitative approach, detailing literature selection, criteria for case studies, and thematic analysis. By exploring these underexplored entrepreneurial pathways, the research aims to contribute to the broader understanding of how AE and ETA can drive sustainable business practices and economic growth.