Global journal of Business and Integral Security https://gbis.ch/index.php/gbis <p><img src="https://www.gbis.ch/public/site/images/ssbm/gbis.jpg" alt="" width="200" height="283" /></p> <h2>About the Journal</h2> <p>Global Journal of Business and Integral Security - GBIS (ISSN 2673-9690 Online) is an international, double-blind peer-reviewed, open-access journal published by the Swiss School of Business and Management (SSBM Geneva) and the University of Applied Sciences in Security and Safety.</p> <p>GBIS aims to provide a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of of multi-disciplinary and interdisciplinary nature as well as empirical research from traditional and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business, management and integral security disciplines.</p> <p>The journal covers topics in the areas of business, management, finance, corporate governance, corporate security, health security, environmental safety, human resource management, marketing, organizational behavior, organization theory, strategy, technology management, and related areas. </p> <p><strong>Aims</strong></p> <p>The aim of GBIS is to provide a platform where academics and practitioners can present their research in the fields of business, management and integral security. The journal will provide new methods and methodologies for analysis, integration and implementation of business, management and integral security.</p> <h4>Focus and Scope</h4> <p>The journal aims to provide an outlet for research and scholarship on management-related themes and topics. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines, including:</p> <ul> <li>Accounting and Finance</li> <li>Business Economics</li> <li>Business Ethics</li> <li>Corporate Governance</li> <li>Environmental Health and Safety</li> <li>Entrepreneurship &amp; SME managemen</li> <li>General Management</li> <li>Human Resource Management</li> <li>Integral and corporate security </li> <li>Knowledge Management</li> <li>Management Development</li> <li>Marketing</li> <li>Operations Management</li> <li>Organization Theory</li> <li>Organizational Behaviour</li> <li>Public Sector Management</li> <li>R&amp;D Management</li> <li>Research Methods</li> <li>Strategic Management</li> <li>Technology Management</li> </ul> <p>Other themes associated to the above or emerging topics will also be considered. </p> <p>All papers submitted to GBIS are submitted to double-blind peer review. </p> <p><strong>Indexed and Abstracted Information</strong></p> <ul> <li>Academic Journals Database</li> <li>COPAC</li> <li>Electronic Journals Library</li> <li>Elektronische Zeitschriftenbibliothek (EZB)</li> <li>Google Scholar</li> <li>JournalTOCs</li> <li>Ulrich's</li> <li>Universe Digital Library</li> <li>WorldCat</li> <li>ZBW-German National Library of Economics</li> </ul> en-US gbis@ssbm.ch (GBIS Journal) gbis@ssbm.ch (GBIS Technical Support) Mon, 18 Sep 2023 02:52:37 -0700 OJS 3.3.0.6 http://blogs.law.harvard.edu/tech/rss 60 An Exploratory Study of Remote Offshore Employee’s Engagement: A Study on North Sea Offshore Remote Workforce https://gbis.ch/index.php/gbis/article/view/232 <p><em>The UK North Sea is known as the Oil capital of Europe and plays a significant role in the country's economy, providing 49% of offshore employment. However, the industry has faced challenges in recent years due to economic downturns and the COVID-19 pandemic. These difficulties have resulted in strained relationships between employers and employees, low engagement levels, and a high turnover rate. This paper is attempted to explore employee engagement among the offshore remote workforce of the North Sea's Oil and Gas industry and provide organizations with a framework for improvement. Employee engagement is crucial for organizational success, fostering a positive atmosphere and encouraging committed, energetic employees who contribute to overall success. The study uses both qualitative and quantitative approaches, including interviews and a questionnaire survey. The findings suggest that current strategies for driving employee engagement in the offshore industry need revision, emphasizing the importance of establishing trust and fostering a positive relationship between employees and organizations. The outcome from the research study can be used to provide an overview and references on some of the practical work undertaken in the area of the employee engagement practices in the North Sea's Oil and Gas industry. </em></p> <p><em>&nbsp;</em></p> <p><em>Keywords: Employee Engagement, Offshore, Psychological Contract, Leadership.</em></p> Manjusree Beena Copyright (c) 2023 Manjusree Beena https://gbis.ch/index.php/gbis/article/view/232 Thu, 21 Sep 2023 00:00:00 -0700 EVALUATION OF BUSINESS STRATEGIES OF MOBILE GAME PUBLISHERS IN INDIA https://gbis.ch/index.php/gbis/article/view/229 <p>This research is being conducted to explore and understand how certain Indian<br>game developers achieved success through profitability and sustainability. The central<br>question posed is: What are the business strategies and practices of start-up companies to<br>build a profitable business in the mobile game industry? The goal is to analyse data from<br>interviews conducted with founders of Indian start-ups in the mobile game industry and<br>create a theoretical framework for future entrepreneurs in the same space to increase the<br>chances of their success.<br>The study used a qualitative research design by conducting semi-structured<br>interviews over Zoom, Skype, email and face to face based on the life experience of the<br>interviewees. Observation techniques and the interviewees responses were gathered to<br>generate data from a target population of six candidates holding key positions in the<br>business. Interviewees ranged from mid-senior to executive roles including ownerviii<br>promoters. All interviewees who participated in the study were from India and engaged in<br>the business of mobile gaming. An abductive approach was applied to the study, and<br>themes were formed after the data from the interviews was analysed.<br>The findings showed that the preferred business model for game development<br>businesses in India is the free-to-play model. The primary problems for a business in the<br>mobile games industry in India faced were personnel, capital, and lack of a support<br>system, in that order. The major methods that these businesses achieved sustainability<br>was through constantly building additional revenue sources, innovation and pivoting at<br>the right time. The key learnings from operating a game development business in India<br>were to gain a competitive advantage, work with the community and be metric focused.<br>The results of the study were compared to those of Klimas (2017), Waller (2015)<br>and Baghbaniyazdi et. al (2017), and extended the findings and results of the same.<br>The findings of this study may be used by existing and new businesses as a reference in<br>their own journey towards being profitable and then sustainable. By doing so, they will<br>be able to contribute to the country’s economy by creating jobs, absorb talent, and<br>potentially create India’s first billion dollar pure-play game.</p> Venkat Chandar Copyright (c) 2023 Venkat Chandar https://gbis.ch/index.php/gbis/article/view/229 Tue, 19 Sep 2023 00:00:00 -0700 COMPARATIVE ANALYSIS OF MACHINE LEARNING ALGORITHMS FOR SENTIMENT ANALYSIS OF TEXT IN AZERBAIJANI AND ENGLISH https://gbis.ch/index.php/gbis/article/view/228 <p>The prediction of sentiment of the text within different business spheres has been one of the challenging problems for a variety of linguistics. In this paper, the sentiment analysis of the texts has been carried out using different machine learning (ML) techniques. Various feature extraction techniques and supervised learning algorithms have been employed on the movie review dataset sourced from the Internet Movie Database and translated into Azerbaijani. Specifically, the techniques utilized encompass Suppo­rt Vector Machines (SVM), Logistic Regression, Decision Trees, Random Forest, AdaBoost, XGBoost, and Naïve Bayes. The proposed models depict the importance of language corpus that Azerbaijani language lacks by comparing the results obtained from both Azerbaijani and English versions of the dataset.</p> Mehdi Rasul Copyright (c) 2023 Mehdi Rasul https://gbis.ch/index.php/gbis/article/view/228 Mon, 18 Sep 2023 00:00:00 -0700 BUSINESS IMPACT OF EFFECTIVE TRAINING AND DEVELOPMENT PRACTICES OF BILLABLE RESOURCES IN PROFESSIONAL SERVICES ORGANISATIONS THAT BELONG TO SAAS COMPANIES https://gbis.ch/index.php/gbis/article/view/226 <p>Although retention of employees has been one of the most relevant<br>topics in Human Resource Management, companies are still failing to address or even<br>understand it effectively. Over the past years, numerous research pointed out to Training<br>and Development (“T&amp;D”) policies as a mechanism for maximising motivation and<br>retention. Specific research domain deals with the importance of this in Professional<br>Services (“PS”) in the Information Technology (“IT”) sector.<br>However, the ability to set in place T&amp;D practices that are meaningful to the<br>business is not yet well known. There is also little known around what effective T&amp;D<br>looks like in these organisations.<br>The purpose of this research is understanding if T&amp;D practices can be effective<br>while at the same time respectful with their business targets, this work studied<br>Professional Services in a major business unit of a worldwide leader networking<br>multinational company that is part of NASDAQ 100 and Fortune 100; compromising<br>hundreds of employees, multiple regions and different T&amp;D approaches across four fiscal<br>years of data on where dramatic exceptional events, such as a Global Pandemic<br>(COVID19) and BREXIT, occurred.<br>Two statistical methods have been used with the intention of identifying healthy<br>or unhealthy business Key Performance Indicators (“KPIs”): Mean analysis has been<br>used to understand how business KPIs averages have deviated from their business targets;<br>Variance has been used to understand the predictability of the same business KPIs by<br>looking at the dispersion of datapoints.<br>The results obtained by using Design Science Research (“DSR”) and the<br>mentioned statistical methods produced two things: The first one is an innovative markerbased<br>model presented in this research that organisations can use to develop effective<br>T&amp;D policies; the second one is that effective T&amp;D in SaaS PS organisations can exist<br>without having to sacrifice business targets.<br>The impact on organisations that use the proposed marker-based model has the<br>potential of not only improving retention, but also producing a higher quality of work,<br>which ultimately enables companies to generate more revenue.</p> Jose Ramon Bronet Campos Copyright (c) 2023 Jose Ramon Bronet Campos https://gbis.ch/index.php/gbis/article/view/226 Fri, 15 Sep 2023 00:00:00 -0700 THE FRAGILITY OF THE GLOBAL SUPPLY CHAIN: A STUDY ON BEVERAGES ALCOHOLIC BUSINESS IN INDIA https://gbis.ch/index.php/gbis/article/view/225 <p>This study focuses on the fragility of the Global Supply Chain (GSC), specifically<br>within the alcoholic beverages (Alco Bev) industry in India. The study highlights several<br>factors that contribute to this vulnerability, including limited supplier diversification,<br>regulatory hurdles, transportation and logistics challenges, geopolitical factors, natural<br>disasters and climate change, cybersecurity threats, and insufficient risk management<br>strategies, among others.<br>An extensive literature review underscores the importance of strengthening Global<br>GSCs to enhance their resilience in the face of disruptions. The review explores the<br>challenges faced by the Alco Bev industry during the Covid-19 pandemic and examines<br>the strategies implemented to mitigate its impact. The study reveals that pandemic-related<br>disruptions significantly affected the industry, leading to increased costs and delivery<br>delays. Therefore, it emphasizes the necessity of a flexible and resilient GSC capable of<br>adapting to unforeseen events such as the pandemic.<br>The study employed as well as included document analysis and survey<br>questionnaires, to gain insights into key stakeholders, service providers, and institutions<br>involved in the Alco Bev industry. Furthermore, the target audience for the study<br>encompassed various entities within the industry, such as manufacturers, wholesalers,<br>retailers, various logistics service providers, customs house agents, duty-free operators, and<br>Customs bonded warehouse operators.<br>The survey questions were designed and mapped to address eight research<br>questions concerning the strategies employed by Alco Bev organisations in navigating the<br>challenges of the GSC during the pandemic. The study's results, based on responses from<br>66 survey participants, highlighted the significance of robust and resilient GSCs in<br>improving overall performance. It was suggested that international collaboration could<br>play a crucial role in mitigating GSC interruptions by facilitating the maintenance of<br>normal operations during unforeseen circumstances. Furthermore, the study recommended<br>the utilisation of artificial intelligence as a tool for predicting and preventing SC disruptions<br>and emphasised the importance of collaboration between SC organisations and mass media<br>organisations to address issues such as fake news, consumer panic, and cost increases.<br>Finally, the study proposed areas for future research, including evaluating the<br>regulatory framework, analysing the role of technology, examining the effects of climate<br>change, assessing sustainability, and studying the impact of geopolitical risks. Overall, the<br>study emphasised the fragility of the GSC and the need for proactive measures to enhance<br>its resilience in the Alco Bev industry in India.</p> Santosh Shetty Copyright (c) 2023 Santosh Shetty https://gbis.ch/index.php/gbis/article/view/225 Fri, 15 Sep 2023 00:00:00 -0700 PSYCHOLOGICAL EMPOWERMENT, SELF LEADERSHIP, CORE SELF EVALUATION, WORK AS A CALLING AMONG ENTREPRENEURS https://gbis.ch/index.php/gbis/article/view/224 <p>Entrepreneurship has rekindled the interest of a growing body of psychology-based researchers. The field is developing and getting more attention. Psychological empowerment is a motivational construct that involves feeling competent, having an impact, feeling meaningful and having autonomy in one’s work. Self-leadership is the process of influencing oneself to achieve personal goals and lead oneself in positive direction. Core self-evaluation is a personality trait that encompasses an individual’s self- esteem, locus of control, emotional stability, and self-efficacy. Work as a Calling is a belief that one’s work is fulfilling and meaningful vocation that contributes to a greater purpose.<br>The proposed investigation aims to explore correlates &amp; predictors of Psychological Empowerment, Self-Leadership, Core Self Evaluation &amp; Work as a Calling among male &amp; female entrepreneurs. A total sample of 200 entrepreneurs (100 Males &amp; 100 Females) was collected from Indian cities in the age 25 to 50 years. Standardized scales were used to measure psychological empowerment, self-leadership, core self-evaluation and work as a calling among entrepreneurs. The results found out significant relationship among psychological empowerment, self-leadership, core self-evaluation and work as a calling among entrepreneurs. Female entrepreneurs were found to be higher on self-talk as compared to male entrepreneurs. Further, subdimenisons of psychological empowerment and self leadership were retained as signifcant predictors of Core Self Evaluation.<br>As a result, the proposed research aimed in improving the noted psychological factors that affect entrepreneurs. By fostering psychological empowerment, self-leadership, positive core self-evaluations, and a sense of work as a vocation, entrepreneurs can cultivate the resiliency, determination, and passion necessary to create successful and sustainable businesses. Implementation of mentoring programmes, training, and other forms of assistance designed to enhance these factors and, ultimately, entrepreneurial outcomes, are important.</p> Aashna Narula Copyright (c) 2023 Aashna Narula https://gbis.ch/index.php/gbis/article/view/224 Fri, 15 Sep 2023 00:00:00 -0700 ACCEPTANCE OF ARTIFICIAL INTELLIGENCE INFLUENCER IN CONSUMER PURCHASE INTENTION https://gbis.ch/index.php/gbis/article/view/223 <p>Influence is something that is as old as humans. We are always under the influence of something or someone. In the same lines, the concept of influencer marketing has been on the rise among the consumers in the recent past. Marketing has seen a new phase of growth with influencers posting content in social media. These influencers are followed by thousands to a million followers and even more at times. These make the brands consider these influencers to be potential advocates of their brands. Today, with the rise of Artificial Intelligence across the globe, the combination of Artificial Intelligence and Influencer Marketing has led to “Artificial Intelligence Influencer” creating disruptions in the industry.<br>AI Influencers are the order of the day for marketers with the rapid growth of technology. This has come as a game changer in the influencer industry. AI Influencers prove to be more effective than the human counterparts. They have been able to generate content, provide personalized posts to consumers, create positive experiences and<br>customer engagement across various social media platforms. The AI Influencers have been on the limelight since their introduction. The play a very critical role in bringing the brands and consumers together. This gives us the required space and motivation to study how these AI Influencers are being perceived by the consumers. It also explores the impact of these AI influencers towards customers’ purchase intention.<br>On reviewing related literatures, it is understood that there is scope for research in the AI Influencer space. This research attempts to empirically identify the factors that persuade Indian consumers towards AI Influencers in their purchase intention. It uses judgmental sampling and descriptive research in the study. The complete model was validated using Structural Equation Model. This research exhibits the theoretical and managerial implications and acceptance of AI Influencers towards customer purchase intentions. The study reveals there are no differences in how personalization is seen indicating that both human &amp; AI influencers are equally capable of tailoring content.</p> Arun Prasad Rathnakaran Copyright (c) 2023 Arun Prasad Rathnakaran https://gbis.ch/index.php/gbis/article/view/223 Fri, 15 Sep 2023 00:00:00 -0700 IMPACT OF REVOLUTIONARY ARTIFICIAL INTELLIGENCE BASED CODE AUTOMATION MODELS ON SOFTWARE DEVELOPMENT INDUSTRY AND SOFTWARE DEVELOPERS https://gbis.ch/index.php/gbis/article/view/222 <p>The purpose of this study is to explore the impact of large language models on the<br>software industry. The study seeks to answer the research question, “How does<br>automating software development impact the job of software professionals and how<br>much effort and cost-saving will organizations get by augmenting software development<br>with artificial intelligence”. The goal is to analyze the various software development<br>tasks that can be automated using artificial intelligence-based code automation models<br>and study the impact of this automation on software professionals and the industry.</p> Varsha Jain Copyright (c) 2023 Varsha Jain https://gbis.ch/index.php/gbis/article/view/222 Fri, 15 Sep 2023 00:00:00 -0700 SECURE KUBERNETES RESOURCES FROM CPU BASED CRYPTOJACKING https://gbis.ch/index.php/gbis/article/view/220 <p>This research is being conducted to understand the behaviour of the cloud application deployed in the public cloud, private cloud and Blockchain based Hyperledger fabric environments. The main idea is to extract the intension of the cloud resource usage by the application in the generous manner and to derive the expected results that is intended to perform.<br>Due to the growing demand of the Cryptocurrency usage, the environments used to mine the cryptocurrency is drawing a lot of attention. The environment that is in the form of cloud resources, on prem resources pose a lot of security threats from the hacker in utilizing the hardware resources without the application being disturbed. This results in the increased cost cloud resources billed to the customer.<br>The tools used in the research methodology to detect the cryptojacking comprises of the open source (Intel V-Tune) and not bind to any hardware vendor that cater the needs of the customer. The goal is to analyse the application on the fly using the tool and collect the data from output of the tools. The data is further cleaned and converted to format (CSV) that is consumed by the necessary deciding logic to further analyse.<br>The source of the data is driven by the open-source tools used for mining the cryptocurrency. The mining can be done on any popular cloud agonistic platforms that has well defined hardware config. After the application is found to be using the excess hardware that is beyond the threshold value, the method of finding the application usage is done by the method described above.<br>The challenge in K8S environment to bring the application down without interrupting the operation is well compensated by the ISTIO mesh framework. ISTIO helps in diverting the user traffic for the application to the other instance of the application on the fly. The side car container injection to the K8S pods and configuring the destination rules makes the process smooth in bringing down the affected application.<br>The results of the study were conducted on the industry standard hardware such has Intel and AMD CPU’s. The MSR (Model specific register) configuration plays a vital role in identifying the affected application before and after the application starts.<br>This research helps the academic people to further enhance the study of different mining application and helps the Enterprise sector to reduce the TCO (Total Cost of Ownership) by identifying the unintended usage of hardware resource by the application.<br>The results obtained from the research shows that for identifying the cryptojacking the tools used shows positive note. The usage of the tools along with the ease of configuration with respect to the customer application gains upper hand. In short context, the open-source tools selection with hardware platform as abstract on which customer has chosen for the application deployment helps to reduce the TCO.<br>The results of the study were compared to those of Rupesh Raj Karn et al (2021). The findings of this study may be used by existing academic as a reference in further enhancing the methods of identifying the cryptojacking.</p> RUDRESH NAGENDRAPPA BASAVARAJAPPA Copyright (c) 2023 RUDRESH NAGENDRAPPA BASAVARAJAPPA https://gbis.ch/index.php/gbis/article/view/220 Fri, 15 Sep 2023 00:00:00 -0700 Influence of social media on the purchase related decisions of tourists in India https://gbis.ch/index.php/gbis/article/view/219 <p>It is necessary to highlight that in recent times several people and tourists in India are using social media platforms in order to get numerous information about traveling. Tourists are getting influenced by Facebooks, Instagram and Twitter these social media platforms in terms of getting more enhanced travel related purchasing decisions. In the tourism industry social media marketing is being implemented. The research includes information from India and also other countries. There are many difficulties arising from the return on investments, once they have adopted and utilized social media for marketing. According to many researchers, there are many difficulties for marketers to measure the revenue. Besides this, many of them don’t know the calculating procedure.<br>Several travel related information such as destination photos, podcasts, videos and blogs are helps tourists in getting effective “tourist behavior” or “tourism behavior”. In this study, the role of Facebook, Instagram and Twitter has been shown in an effective manner. In addition to that, it has been highlighted that some travel related advertisements that are posted by “social media influencers” tourist purchasing decisions. Some social media focused websites have changed their patterns regarding tourists planning to travel, including the path that they purchase and consuming some tourism related products. In terms of understanding these purchasing decisions of several tourists two theories such as “theory of buyer behavior” and “EKB Model” have been used in this study.</p> Rajesh Ningombam Copyright (c) 2023 Rajesh Ningombam https://gbis.ch/index.php/gbis/article/view/219 Fri, 15 Sep 2023 00:00:00 -0700