Global journal of Business and Integral Security

Impact of Physical Activities in Managing Stress Among CEOs in the Manufacturing Sector at Sri City Industrial Park

Saravanan Janakiraman — Tue, 03 Jun 2025 00:00:00 +0000

This research is being conducted to explore and understand the problems of CEOs in managing stress and the effect of certain physical activity in coping up the stress to improve their quality of life. This study on stress management among CEOs in manufacturing industries helps the CEOS in identifying the factors which cause work stress and the effect of stress on them in the workplace. The study also emphasizes the ways the CEOs deal with stress and recommend best practices to effectively manage stress.
The central question posed is what to cope with mechanisms and strategies CEOs perform in manufacturing industries to manage stress. This study is done using descriptive research design methods and data collected by primary and secondary sources. The questionnaire method is used as the methodology to collect primary data for the study with CEOs of manufacturing industries at Sri City Industrial Park. The survey had been conducted through an online questionnaire to collect the data. The findings of an Anova analysis done to look at and compare the variations in physical activity and the impacts of stress are shown in the forthcoming chapters. Analysing and contrasting variance resources can aid in determining which changes are important. This is
the purpose of ANOVA. Since the value is greater than the significance threshold, the data demonstrates that there are no significant deviations. The respondents' level of physical activity has not changed in response to their level of stress.
It is concluded that based on the input given through the survey responses and the statistical analysis the result is not in favour of any respondents, despite continuous attempt to practice any physical activity to reduce their stress level, except the Vigorous intensive physical activity. This study and analysis report depicts that the Top Management Employees across the Sri City Industrial Park are experiencing a tough situation in managing their operations with elevated level of stress to turn around the company for
achieving their goal and profitability. It is imperative to have a workload sharing mechanism for such CEOs, who are lonely
responsible for the Sales, Profit, Customer satisfaction, Operations Management, Staff Welfare, Statutory compliance, and Overall crisis management during the working tenure.

Impact on Revenue from E-Banking in International Banks in India During COVID-19

Bhavya Sankhala — Tue, 03 Jun 2025 00:00:00 +0000

This study assesses the influence of e-banking on revenue generation by international banks in India during the COVID-19 pandemic. The outbreak of the COVID-19 pandemic led to a rush for financial institutions to shift quickly from traditional brick-and-mortar banking models to digital channels because physical branches experienced restrictions and lockdowns. With the advancement of technology, electronic banking platforms and other electronic financial services have become the mode of banking for customers. This shift caused unprecedented growth in digital transactions, which raises questions about how
these changes affect the financial performance and revenue streams of international banks in India.
Based on extensive analysis of transactions, customer behavior patterns, and financial reports by some of India's international banks, this thesis explores the various ways ebanking influenced three key revenue drivers: transactional fees, new product offerings that are digital, and customer acquisition/retention. In that regard, significant increases in digital banking services' adoption were discovered, with various customers choosing to use mobile and online transactions on account of ease, safety, and social distancing measures.

Consequently, this hike in digital engagement translated into high transaction volumes for the banks involved and boosted fee-based revenues while further reducing operational costs in terms of fewer physical infrastructural requirements.
However, the study also highlights several challenges international banks in India face during this period that includes the cybersecurity threats because of the increase in digital transactions, the issues of the digital divide that might affect the unbanked and underbanked population, and the need for continuous investment in digital infrastructure.
Despite these inhibitive factors, the study concluded that revenues from e-banking services contributed positively to the financial performance of international banks. This underscores the role of digital transformation in future development and sustainability in the banking sector.
The study acknowledges that to take advantage of the long-term revenue potential that ebanking offers, as well as to reduce the risks connected with digital adoption, global banks must keep coming up with new ideas and improving their digital banking strategies. Furthermore, it recommends that banks engage in digital literacy training, cybersecurity measures, and infrastructure improvements to promote inclusive growth and profitability in a post-pandemic economy.

Investigating Marketing Strategies in the Health Insurance Sector: Post-Pandemic Consumer Behavior and Financial Impact

Gokul A K — Tue, 03 Jun 2025 00:00:00 +0000

The post-pandemic era has reshaped the health insurance industry, necessitating strategic marketing approaches to meet evolving consumer expectations. This study examines the effectiveness of marketing strategies in customer retention, acquisition, consumer behavior shifts, and financial performance in the health insurance sector. Using a quantitative research approach, the study analyzes survey data through correlation analysis, regression modeling, and cluster analysis to derive actionable insights.
Findings reveal that customer retention strategies, including loyalty programs, personalized communication, and responsive customer support, significantly enhance policy renewal rates and long-term engagement. Digital marketing emerged as the most
effective customer acquisition channel, particularly among tech-savvy consumers, while traditional advertising and agent-led interactions remain vital for engaging less digitally inclined demographics. A hybrid marketing approach integrating digital tools with traditional channels is recommended to maximize acquisition efforts. The study also identifies key consumer behavior shifts, with a strong preference for transparent pricing, wellness-oriented campaigns, and digital engagement. Consumers increasingly rely on online platforms such as mobile apps and websites for policy management, yet many still value human interaction for complex insurance decisions.
The findings underscore the importance of data-driven personalization in building trust and improving customer satisfaction.
Regarding marketing investments, the study quantifies their impact on revenue growth, demonstrating that digital marketing, loyalty programs, and transparent communication drive financial performance. Digital platforms yield high returns on investment, while traditional advertising remains effective for targeted outreach. The research highlights the need for insurers to adopt advanced analytics and technology-driven solutions to optimize marketing expenditures and enhance customer experiences.
The implications suggest that insurers must prioritize digital transformation, enhance transparency, and develop customer-centric marketing strategies to maintain competitive advantage. The study also acknowledges challenges such as balancing cost-effectiveness with personalization and the need for continuous innovation.
Future research should explore longitudinal studies, qualitative insights, cultural variations, and emerging technologies such as artificial intelligence and blockchain to further enhance marketing effectiveness in the health insurance sector.
This research provides valuable insights for industry stakeholders, emphasizing the need for adaptability, innovation, and strategic resource allocation to navigate the evolving post-pandemic health insurance landscape.
Keywords: Health Insurance, Marketing Strategies, Consumer Behavior, Digital Engagement, Loyalty Programs, Transparency, Revenue Growth, Post-Pandemic Market

Study of Behavioural Investment in India

Tushar Sood — Tue, 03 Jun 2025 00:00:00 +0000

The rapid evolution of investment markets and it’s increasing complexity especially with decision-making requires innovative approaches to optimise investment outcomes.
While traditional investment systems rely on centralised data repositories and decisionmaking processes, these approaches often suffer from data silos, privacy concerns, and information asymmetry.
Federated investment, a decentralised & distributed framework that leverages modern AI technologies, offers a promising solution to the challenge of privacy-preserving investment decision-making. Federated Investments can enhance investment decisionmaking by implementing the concept of collaborative knowledge sharing.
In my research, I investigate the potential of Federated Machine Learning to enhance investment decision-making. I intend to explore the need and advantages or disadvantages of implementing Federated Investments Decision Making (FIDM), a framework where collaborative learning occurs without sending investors behavioural data. In my research I also surface the urgent need for data security, privacy, and fairness in predictions of financial news distribution, aiming to contribute to a more efficient, equitable, and secure investment ecosystem.

In my research, I study the impact of finfluencers on investors’ behaviour in INDIA. The massive adoption of digital platforms and Generative Video Content motivates financial gurus to spread asymmetric market news, leading to wrong and incorrect perceptions about market conditions. This causes investors to make unjustified investment decisions leading to losses and, hence averting future investments.
In conclusion, we can see how FIDM can preserve the privacy of investment portfolios at the same time implement market news filtering related to the behaviour of investors.

Implications of COVID-19 Pandemic on Probation Service Delivery in London, England

Adesanya Michael Haastrup — Tue, 03 Jun 2025 00:00:00 +0000

The COVID-19 pandemic has profoundly impacted probation services in London, England, necessitating a shift from traditional in-person supervision to remote and virtual methods. This study explores how these changes influenced the efficiency of probation
service delivery, workload of probation officers, and quality of supervision provided to probationers during and after the pandemic.
This research adopts a mixed-methods approach, utilising surveys and administrative data to capture insights from probation officers, probationers, and other stakeholders. Quantitative data, including compliance rates and appointment schedules,
complement qualitative insights to understand the impact of the pandemic comprehensively.
Initial findings indicate that remote supervision presented significant challenges.
Probation officers faced increased workloads, adapting to new technologies while managing larger caseloads. These operational pressures exacerbated stress and reduced their ability to maintain depth of engagement, which is essential for adequate supervision.
Moreover, virtual methods are often less effective than face-to-face interactions, particularly for high-risk offenders who require intensive intervention. This study underscores the limitations of remote supervision, highlighting its reduced capacity to foster meaningful relationships between officers and probationers, which are critical for rehabilitation and compliance. However, it also identifies logistical advantages, such as improved accessibility for some probationers, suggesting the potential benefits of a hybrid model combining in-person and virtual methods. These findings emphasise the need for a balanced approach that integrates
technology without compromising the relational aspect of probation services. By addressing the identified challenges, this research provides actionable recommendations to improve the resilience and effectiveness of probation services in London, particularly in managing future crises. These insights will contribute to broader discussions on adapting public services to unforeseen disruptions, ensuring that they remain equitable, efficient, and impactful.
Keywords: Probation services, Remote supervision, Service efficiency, Public service delivery, COVID-19 pandemic

Product Development in Dish Wash Cake Manufacturing Industry Using Project Management

D Rozinadane — Tue, 03 Jun 2025 00:00:00 +0000

More recently during and after the coronavirus pandemic, there was a sudden increase in the demand for soap items, sanitizers, masks, medicines, and so on. There was a great struggle in the industrial sectors to meet the balance between the increased demand and supply of soaps, masks, and even vaccines. The research question is that during similar crises whether production in an industry could be increased rapidly by using project management techniques to solve crises. The present research is an attempt in this direction. This study was conducted in the dish wash soap manufacturing industry. In the present study, project management techniques were adopted to increase the production of dish wash soaps. After a thorough analysis of the manufacturing process of the soaps, seven important viable locations were identified in the existing mechanical system to make modifications and increase production. Consequently, some modifications were also made in human resources. The total production and other associated factors like quality, electrical power consumption, breakdown time and frequency, and excess giveaway were assessed before and after the modifications in a random sample of 33 shifts in nine months and compared. Statistical techniques, such as mean, standard deviation, and ANOVA were employed to analyze the data. The results showed that there was no change in the quality of the soap cake and electric power consumption after the modifications. The bulk manufacturing time, breakdown time, and frequency were reduced. The production of soap cake was increased considerably by 12.63%. More importantly, the result showed that the excess giveaway was reduced considerably. On the whole, the project
management was a grand success in increasing in production of soap cake.

Carbon Taxation and Its Role in Promoting Renewable Energy Adoption

Pranav Sreekar Rayaprolu — Tue, 03 Jun 2025 00:00:00 +0000

The influence of carbon taxation in supporting renewable energy and sustainability is the focus of this research. The primary aim is thus to measure attitudes towards carbon taxation, regarding the efficiency of the instrument and its impact on behavior as well as on the advancement of renewable energies. Additionally, the study explores relationships between attitudes toward carbon taxation, perceived effectiveness, and adoption behaviors.
The research utilizes a quantitative methodology, employing a structured survey to collect data from a diverse sample of respondents. The survey is designed to measure key constructs such as attitude towards carbon taxation, subjective norms regarding carbon taxation, perceived behavioral control over renewable energy adoption, behavioral intention to adopt renewable energy and perceived effectiveness of carbon taxation in achieving environmental goals. A survey of 100 participants assessed attitudes, behavioral intentions, and actual adoption patterns related to renewable energy. Statistical analyses, including Spearman’s correlation and logistic regression, evaluated the relationships between key variables such as attitudes toward carbon, and renewable energy adoption. As for the findings, they demonstrate rather positive attitudes towards carbon taxation as a tool to punish offenders and motivate green innovators as well as encourage sound practices.
The level of perceived effectiveness of carbon taxation affects both behavioral intention and adoption behavior; behavioral intention was instrumental in increasing high levels of renewable energy adoption. Therefore, the study finds that carbon taxation is a suitable policy tool for decarbonizing energy and managing climate change. However, this success depends on fair implementation and other synergy activities like subsidizing “Renewable Energy Sources” (RES) and raising awareness. The implications of this research are important for policymakers, suggesting that carbon taxation has both economic and behavioral consequences to which appropriate attention should be paid when designing and implementing carbon taxation systems. It entails nurturing support from the public, how the taxes have been structured and better policies on RES. The findings contribute to growing body of literature advocating for carbon taxation as a critical tool in achieving environmental sustainability and transitioning toward a low-carbon economy.

Optimizing Financial and Marketing Strategies for Sustainable Growth in Indian Aquaculture Industry

Avinash Betala — Tue, 03 Jun 2025 00:00:00 +0000

India’s aquaculture industry, the world’s second largest, plays a vital role in food security, employment, and economic growth. Despite its significance, the sector faces challenges in financial sustainability, marketing effectiveness, and socio-economic and
environmental impacts. This dissertation aims to optimize financial and marketing strategies to promote sustainable growth in the Indian aquaculture industry. The research addresses three key questions: (1) identifying common funding channels and their effects on operational costs and profitability; (2) examining the impact of various marketing channels, pricing strategies, and supply chain management on market reach and profitability; and (3) exploring the socio-economic and environmental costs associated with aquaculture for sustainable policy development. A qualitative methodology was adopted, involving semi-structured interviews with 45 stakeholders across three major aquaculture regions of India: West Godavari, Hooghly, and Kollam. Participants included aquaculture farmers, industry experts, financial analysts, marketing professionals, supply
chain managers, environmental scientists, local government officials, and community members. Findings indicate that the primary funding channels are private investments (38%), government grants (33%), and bank loans (29%). Private investments foster
innovation but may pressure profitability due to investor expectations. Government grants alleviate initial capital burdens but encounter bureaucratic delays affecting operational efficiency. Bank loans provide necessary capital but impose high-interest
rates and strict repayment terms, impacting financial sustainability. In terms of marketing strategies, online platforms and export markets are effective in expanding market reach and enhancing profitability. A transition from competitive pricing to value-based pricing allows producers to align prices with perceived quality, improving profit margins. Supply chain optimization—through logistics efficiency and strict quality control—is essential for timely deliveries and customer retention. The socio-economic analysis reveals that aquaculture contributes to job creation and income improvement but raises environmental concerns such as biodiversity loss and water pollution due to intensive farming practices. Community Supported Aquaculture (CSA) initiatives emerge as promising approaches to engage stakeholders in sustainable practices and equitable resource distribution. To
ensure long-term viability, the study recommends diversifying funding sources, expediting grant disbursement, leveraging digital marketing, refining pricing strategies, enhancing supply chain efficiency, and implementing sustainable farming practices.
These insights provide a strategic foundation for balancing economic growth with environmental stewardship in India's aquaculture sector.

Restricting Negligent Wastage / Pilferage at sites for Infrastructure Projects

Soumik Ganguly — Tue, 03 Jun 2025 00:00:00 +0000

Indian topography offers various challenges in building infrastructure as it has different and adverse terrains, starting from plains to mountains and coastal belts. Investment in Indian infrastructure sector is a whopping 35percent of GDP. Across construction sites I have observed that, negligent wastage or pilferage of construction raw materials vary from 7 to 25 percent or even higher. Therefore, in this current competitive industry, it is imperative to restrict this wastage cost to a bare minimum otherwise survival
of the institution would be at stake. There is no structured and generalized model till date in India that can be adopted by small and medium enterprises at a competitive price. So, to help them minimize this negligent wastage /pilferage it is imperative to make a model which would be productive for small and medium enterprises. Larger enterprises have gone for models that suit their business styles but those are not widely popular for their complexity and definitive use for the individual company, neither the smaller enterprises can afford the manpower and expenses required to run such a program. This wastage for mid-level and smaller companies can be controlled by the implementation of a model framework that requires easy to manage data points and proper intervention if the alerts are raised. The framework will ensure that the data points can be easily entered by site advisors
in remote locations who have very less technological adoption or construction education.
The aim of the study is to specifically restrict negligent wastage/ pilferage of construction materials at Project Site and to identify and build an intervention framework that helps in reducing the spillage. So, we intend to collect data across small and medium enterprises in a model state like West Bengal which has all the potential terrains through a frame of questionnaire to understand the industry-wide practices across unstructured small and medium enterprises in Eastern India to reduce this negligent wastage and draw a generic model to be applied across sites of construction to benefit the industry.

Women and Philanthropy: Perspectives from Nepal

Teg Malla — Tue, 03 Jun 2025 00:00:00 +0000

Natural disasters such as the 2015 earthquake, recent floods, high cost of migrations, and the COVID-19 pandemic have exposed the fragility of Nepal's social and economic systems, highlighting the critical need for philanthropic interventions to build resilience, support vulnerable communities, and invest in long-term recovery and sustainability. Hence, why it is important for women to play a central role in philanthropy. Women bring unique perspectives, foster inclusive solutions, and often focus on grassroots initiatives that directly impact families and communities.

Empowering and supporting women in philanthropy not only strengthens resilience but also ensures that resources are allocated to areas that address systemic inequalities and promote sustainable development in times of crisis.
The culture, religion, and patriarchal society in Nepal dictate Nepalese women’s roles. Traditionally, women’s roles entail vast household and farm chores, caring for her parents and siblings as a daughter, serving her husband and parents-in-law, and providing for her children's needs, including education. Despite this, an increasing number of women in Nepal aspire to assume leadership positions and combat the daily obstacles they face.
Evidence shows women in Nepal are making significant contributions and impacts within the philanthropic sector, including Bidya Devi Bhandari, Nepal’s first female president; Pasang Lhamu Sherpa, the first Nepalese national heroine to successfully climb Mount Everest; Hima Bista, executive director, Nepal at Womankind Worldwide, who protested against the government’s policy violating women’s rights by stating, ‘My vagina will vote you out’; and Bonita Sharma, co-founder, SOCHAI, named one of the most influential women in the world in 2019 by the British Broadcasting Corporation (BBC). Her nonprofit organisation, a youth-led initiative focused on improving health and nutrition for vulnerable women and people. Their desire to make a difference in their community stems from a deep commitment to fostering positive change, empowering others through leadership and role models, and creating opportunities for growth and equity through philanthropy.
Therefore, the objectives of this qualitative research study are not only to highlight their works and achievements but also to contribute to the expanding body of literature on women and philanthropy in Nepal and encourage generations of Nepalese
women to take up an active role in caring for our people as a whole through philanthropy.
By shedding light on their impact, this research aspires to inspire a cultural shift—one where more women step forward as changemakers, leveraging their resources, networks, and influence to create a more equitable, sustainable and compassionate society. It is a call to action for individuals, institutions, and policymakers to recognise and support the vital role of women in shaping Nepal’s philanthropic landscape.