TNCS’ GROWTH STRATEGY: A CASE STUDY ON HOW LYFT CAN GROW ITS MARKET SHARE

Abstract

This paper sought to suggest ways in which TNCs, especially Lyft, could grow its business and expand its market share in the ridesharing industry.The goal of this paper, via case study approach, was to examine some major challenges of Lyft that have plagued its optimal progress and market share growth, and then analyze the issues, suggest some alternative possible solutions and strategies, and finally discuss the right implementation techniques for the proffered solutions and strategies, so that Lyft as an organization can effectively transform its business potential to its optimal global business prosperity.