WHY TO COMMENCE THE SUSTAINABILITY JOURNEY?
In the last twenty years, sustainability journey has faced various challenges and went trough multiple changes. In the beginning, the companies’ focal point of sustainability was on not doing any harm to the environment and communities they were working in. However, nowadays companies are more aware of the importance of making significant, sometimes even radical changes in order to achieve more than just a few of the benefits that sustainability journey has to offer. The purpose of this paper is to demystify most of the concepts behind the current sustainability state, as well as putting together some of the major levers of increasing enterprise value. In addition, this paper elucidates how companies benefit their stakeholders by implementing sustainable business strategies.