BOP BUSINESS STRATEGY FOR POVERTY REDUCTION THROUGH EDUCATION IN SOUTHEAST ASIA

Abstract

Alleviating poverty has long been addressed as one of the most significant social issues in the developing world. Notably, further development, growth, and prosperity in standard of living need to be further encouraged, especially in Southeast Asia. The Base of Pyramid (BOP) business has become one of the most innovative ways to mitigate poverty by private sectors, while much less existing research on formulating a strategic framework of promoting education for poverty reduction has been conducted. This paper contributed to mitigating poverty in Southeast Asia by formulating a strategic framework to promote educational opportunities using the grounded theory model and finding a strategy of how ICT reflects the completion rate in secondary education and individual income through a mixed-method. These frameworks are featured with the combination of economic development policies with business development strategy along the income stage towards the realization of sustainability as a way to expand BOP business.