CHINESE TOURISTS’ EXPENDITURES IN THE POST COVID-19 ERA WHAT BRINGS THEM TO A DESTINATION

Abstract

The purpose of this research is to identify the current interests and variables that the
Chinese Market is considering for traveling, during and after the challenges of Covid-19.
The study aims to analyze the results from the methods of Pearsons Correlation
Coefficient, Cramers V based in Chi-square test, and individual answers from all the
respondents, by categories from leisure to business travelers. The results show the level
of importance that this niche conveys to the impact of some variables, ranking highest to
Security in the destination, where there is no criminality. Second, the Health concerns
coverage, where the destinations are able to secure the health and hygiene capacity to
provide a safety holidays or business trip. Third, good relationship between China and the
potential visited destination. There is also a correlation, no causation, with other
variables such as Income, Education, Accessibility, among others, as these are
considerations for traveling, in different percentages for business and leisure.