Evaluating the Impact of Strategic Management Practices in Enhancing Customer Satisfaction: An Empirical Study of Valve Manufacturing in the Oil and Gas Sector

Abstract

Improving customer satisfaction is currently a key concern as it helps to boost customer value, anticipate and manage consumer demands, and show that a company has the ability and commitment to satisfy customer needs. In order to accomplish the research objectives, the present investigation has adopted a quantitative approach. industrial clients of the oil and gas businesses were surveyed quantitatively utilising a survey-based questionnaire tool to collect the data. For the current investigation, the positivism research paradigm and a descriptive research design prove to be viable.
The primary aim of the current study is to examine the strategic management methods used by businesses in the oil and gas sector, especially the valve manufacturing industry, for long-term sustainability, as well as the influence of these approaches on total customer satisfaction.
There is a significant impact of the sustainable manufacturing process, product quality and delivery and services on customer satisfaction. The production of valves can be increased by using a waste-reduction strategy and a sustainable manufacturing technique. Utilising sustainable product concepts could also assist in addressing the issues with rework and the expense of raw materials. Building consumer and market trust in valve manufacturing companies may be accomplished through the use of strategic management and controlled product delivery. Companies in the oil and gas industry that manufacture valves can increase customer satisfaction by sustaining high product quality.
No study as per the researcher's knowledge has been conducted previously that aims to ascertain the strategic management methods used by businesses in the oil and gas sector, especially the valve manufacturing industry, for long-term sustainability, as well as the influence of these approaches on overall customer satisfaction which serves as the originality of the research.