Improving the Tourism Industry Through Virtual Reality

Abstract

This article provides an objective overview of the positive and negative impact of virtual reality (VR) in the tourism industry and on tourists. It aims to summarize the current knowledge on VR in tourism and discusses the possibilities of immersive VR systems. The article adopts a methodological approach and suggests specific meanings for different groups. It analyses previous literature on VR in tourism from 2000 to October 2023, gathering information from various sources to explore the potential applications of VR in the industry. Additionally, the study offers practical implications for tourism corporations and identifies areas for future research. The overall goal of the article is to contribute to a deeper understanding of VR research in the tourism industry.