A study of digital marketing strategies adopted by chemical industries

Abstract

This research is conducted to understand the approach and strategy of digital and social media
marketing for the Business-to-Business (B2B) chemical industries. By observing the content and posts
of the top, global, leading chemical firms, the authors have aimed to identify what is being posted and
how effectively does the content get delivered. For this purpose, the authors have studied several social
media posts on independent platforms such as LinkedIn, Instagram, Facebook, and YouTube, but also
carried out a brief analysis of the engagement levels and the firm’s website. This research paper
provides an insight into B2B Chemical Industry social media strategies and current practices.