JOB SATISFACTION: THE APPLICATION OF THE LEADERSHIP MINDSET FOR SMALL BUSINESSES PERFORMANCE

Abstract

Critical decision-making is a backbone for the success of many businesses. Small
business leaders continually make such decisions with the inadequacy of resources
to ensure the company's floating against large corporations. Kovacs et al. (2017)
indicated that most small businesses lack strategies to maintain professional
communication and plan to increase job satisfaction between leaders and employees.
This study explores the leadership mindset and strategies to help develop small
businesses and bring job satisfaction for both the employer and the employee.

The study used a qualitative case method to provide insights into a problem and help
develop hypotheses for the study. The target population was twenty-five small
business leaders in Astana, Kazakhstan, with sprawling companies in Kazakhstan's
capital city. Purposive sampling was applied using semi-structured in-depth interviews
to advance job satisfaction strategies

Data were analyzed using inductive coding of phrases and word frequency searches
to create a thematic analysis. The triangulation approach was used to cross-validate
and strengthened the study's reliability.

The study's findings could be valuable to micro and small businesses as they might fill
the gap in understanding strategies to increase job satisfaction.