Standardizing Emotional Bias to Address Unethical Billing Practices

Abstract

The proliferation of algorithm-driven billing systems, such as Google Ads and modern electricity meter billing systems, has opened the lid to significant ethical challenges. It will focus on the analysis of billing algorithms in Google Ads and electricity meter systems. The study will analyze the billing algorithm of Google Ads, a system accused of opacity in pricing and the likelihood of overpricing as a result of hidden charges, to find improvements that will increase transparency and standardization. It does apply to electricity meter billing systems, usually prone to estimation errors and some unexpected high bills, in developing measures to ensure accurate and fair billing. The standardized step of this research in carrying out these measures underlines the reduction of bias and enhancement of transparency toward the goal of a fairer environment of billing for consumers.