Interdisciplinary Approach to Digital Content Marketing

Abstract

This study examines the impact of an interdisciplinary approach to marketing content creation, integrating elements of art, philosophy, psychology, technology, and science to enhance audience engagement and create emotionally and intellectually resonant content. By combining creative storytelling with philosophical insights, visual artistry, and data-driven methodologies, this approach enables marketers to develop personalized messages that appeal across cultural, historical, and psychological contexts. In an era where branding and strategy are key to market differentiation, the research highlights how companies can position themselves as thought leaders and foster deeper consumer relationships through such innovative, multifaceted techniques. The findings offer practical guidance for leveraging this interdisciplinary framework to build strong brand identities and engage diverse audiences effectively.
Keywords: Art and Philosophy in Marketing, Storytelling in Marketing, Content Creation, Consumer Psychology, Thought Leadership, Sociological Insights in Marketing