BUSINESS OWNER’S CULTURE ORIENTATION AND SMALL AND MEDIUM-SIZE ENTRIPRISE GROWTH: A LIBERIAN CASE STUDY

Abstract

This study's primary purpose was to determine how business owners' culture
orientations influence Small and Medium-size Enterprises Growth in Liberia. The author put
forward six hypotheses; corresponding to six of the nine cultural orientations indicated by the
GLOBE Study. They are Uncertainty Avoidance, Power Distance, In group Collectivism,
Assertiveness, Humane Orientation, and Future Orientation (House et al., 2004). The researcher
hypothesized that all of the cultural orientations mentioned above, except uncertainty avoidance,
leads to higher growth among SMEs.